The announcement comes following a period of significant growth for the Manchester headquartered travel and events management business after successfully achieving and surpassing pre-COVID levels of client growth.
Comprising Direct ATPI, ATPI Marine & Energy, ATPI Corporate Events, ATPI Mining & Resources and ATPI Sports Events, each brand is united by the aim to truly connect and deliver what really matters to every single customer. The partnership with award-winning agency Rooster was agreed in February 2023 and comes after the London-headquartered comms agency’s most successful year to date – having opened a second location in Bristol last summer and nearly doubling in size in 2022.
Rooster will leverage its 23 years of media relations experience across the b2b, travel, and consumer sectors to add creative flair to ATPI’s media presence in the UK. Rooster will support both trade and consumer stories, including the development of ATPI Halo, tech innovations and business wins as the brand continues to break the mould of the business travel industry.
Charlotte Harris, Head of UK Marketing at ATPI said: “Rooster’s passion and ethos is a great fit with our own. Their proven success in the ‘consumer’ space, blending b2b travel expertise with b2c storytelling, is the perfect solution for ATPI as the business moves into a new era of growth and pushes boundaries in our industry.
“We like to think of ourselves as the independent speedboat of the TMC world that’s fast, nimble, and gets the job done, and Rooster feels like the right match in the PR world. We can’t wait to see their creative ideas come to life.”
Rooster’s Managing Director, James Brooke, said: “At Rooster, we pride ourselves on our vast multi-sector experience and our ability to think creatively outside of the box. We’re excited to create a bespoke PR programme for ATPI that delivers outstanding results. We had our heart set on working with a travel management company in 2023, and we’re over the moon to have found a perfect match in ATPI that so closely aligns with Rooster’s belief in comms that nails the serious stuff, while also bringing a sense of fun to the party.”
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